Hi, I'm Sam

“I created The Fertility Nurture Hub to support women who are finding the fertility journey really hard emotionally, mentally, all of it. I’m here to help them feel less alone, supported and feel safe to talk about how they really feel.”

There was a time when I felt like I was slowly disappearing.

Month after month, year after year, I lived on an emotional rollercoaster - chasing answers, timing everything perfectly, and feeling crushed when nothing changed.

I felt broken. Ashamed. Hopeless. Like my body and I were at war. I hated what I’d become...hated the reflection in the mirror.

I hid behind my uniform as a midwife, surrounded every day by the joy of new beginnings while my own world felt smaller, darker. I avoided baby showers, cancelled on pregnant friends, and cried silently in my car after long shifts. My marriage grew strained. We were stuck in limbo, everything on hold, even us.

How it all started...

The breaking point came - unexpected and symbolic. A virus in my vocal cords left me physically unable to speak. It was like the pain of not voicing my struggles had manifested into literal silence. And in that silence, something profound shifted.

Forced to pause, I could no longer pretend everything was fine. I had spent years pouring everything into trying to conceive, without realising I had abandoned myself in the process.

I needed to heal - not just to become a mum, but to feel like 'me' again.

That’s when everything changed. I stopped searching for external answers and turned inward. I began to honour the grief, the fear, and the heartbreak I had buried. No more pushing it away or pretending to be okay. I let myself feel it all, without judgment.

There simply isn't enough support for the emotional and mental strain of infertility. I know now that many people suffer in silence like I did and feel alone.

So, I made a decision. I want to help as many women as possible to not go through their infertility journey feeling isolated and unable to cope with the demands it forces on your everyday life like I did.

This is why The Fertility Nurture Hub was created.

Some fun facts about me...

From years of supporting births, I learnt the most powerful transformation starts when a woman feels safe, seen, and believes in herself.

Chai tea is basically my love language. Especially with oat milk. And a blanket. And a quiet moment. And my dog.

I find peace where the wild things grow. Forests, sea air, birdsong. Being in nature always brings me back to myself. I make sure I step out into it every day.

I light a candle before every coaching session. It’s my little ritual to make sure the space feels safe and sacred for you.

I’m a forever student of healing. From nervous system science to energy work, I love weaving the practical with the spiritual.

I keep far too many notebooks. One for ideas, one for dreams, one for random thoughts at 3am… they all feel sacred in their own way. I just need to find somewhere to put them......

I'd love to get to know you too!

Pop me a message on Instagram (@thefertilitysanctuaryltd) and let me know a fun fact about yourself!

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